AdWords Impression Share Metrics Algorithm Update & Ad Group Level

Google announced that the impression share metrics reports is coming to the ad group level in order to provide advertisers with data to help them “identify high performing ad groups that aren’t capturing the majority of available impressions.” Not only is Google bringing the impression share data to the…

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Google AdWords Rep Too Honest In Forums?

It is rare to see Googlers really speak their minds in a forum post but sometimes they do and you get to appreciate it.
A Google AdWords Help thread has one AdWords representative giving a bit too much honest feedback to an advertiser.
The issue here is that the advertiser…

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Google Says Most Invalid Clicks Come From Publishers

Google AdWords representative, Laura, said in a Google AdWords Help thread that the main reason there are “invalid clicks” on ads is due to publishers.
Yes – Google said that “usually” invalid clicks come from AdSense publishers. Either the publishers are:
(1) Clicking on their own ads or;
(2) Telling their…

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Google AdWords Click To Call Phone Fraud?

A WebmasterWorld thread has an advertiser of Google AdWords claiming his click to call campaign is receiving invalid or fraudulent calls.
He said all of a sudden he is receiving an unusual spike in call activities all with no chance on converting those calls. He is wondering if this is…

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AdWords Forum Upgraded But To A Newer New Version

Google forums have begun to slowly migrate to the new Google Groups format. I personally do not like that new format, but Google doesn’t always listen to me about my likes and dislikes, even with forums, despite me being of the most active trolls in the forums.

Google AdWords…

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