Will Google+ make it?
There’s no shortage of judgment when it comes to parsing the chances of Google+, and with the technologies now, there’s about to be a lot more, particularly in terms of whether it has what it takes to go face to face Facebook.
In reviewing the results, in many feedback we receive the most common focused on fort main areas:
• Circles: members liked the ability to set up their own criteria for circles rather than depending on preset categories.
• Navigating other users’ circles: While members liked the circle concept when it came to setting up their own circles, they found that navigating other people’s circles could be confusing.
• Finding, adding, and inviting friends: members across the whole testing pool always rated the process of finding, adding, and inviting friends as difficult, particularly if they didn’t have their friends already organized in a Gmail account.
• Google+ raison d’être: members were indistinct on whether Google+ was different enough from Facebook that it would make sense to have accounts with both services. Or, if they were to choose just one service, they were not able to decide as to whether Google+ presented mainly compelling advantages that would make switching away from Facebook worthwhile.
Recommendations and conclusion
The origin of this study was investigative, rather than decisive. With this, we can develop some initial suggestions to what it will take to attract everyday “non-techie” users.
Based on the insights we receive, Facebook experience is not enough, so Google+ would need to create a specific complementary function to Facebook, or be so much better asa social networking site, that it provides more advantage to invest into new social media site or using both.
It’s a high bar, and at the moment Google+ doesn’t quite have enough air based on our initial exploratory testing. That being said, it’s still quite early in the game. And of course on the Google+ end, there is this Hangout capabilities and probably several other new developments waiting.