Tag Archives: Features
Google Analytics is an enterprise-class web analytics solution offered free by Google. Google Analytics generates detailed statistics about the visitors and web traffic generated for a website. Using Google Analytics with your website is a great idea because it takes minutes to sign up for and will provide you all the necessary metrics you’ll need to determine what is working, or not working, on your website for successfully capturing new sales for your business.
Google Maps is a great tool on-the-go, although it isn’t very useful inside buildings … well, at least it wasn’t until now. Google has launched Google Maps 6.0 for Android devices which includes indoor plans of venues such as malls, retails stores, or airports. The user’s current position inside a building is indicated in the same way as on the outside and it’s also possible to switch between floors.
Because Google just can’t stop updating its features for its ad services this week, Google AdSense announced enhanced services today intended to give publishers more control over the ads Google delivers to their websites.
As explained in a post product manager Dan Stokeley wrote on the AdSense blog, the updates are in the ad review center. Publisher users can now see ads delivered to their sites via all available types of targeting and review them before they go live. While the ad review center used to group together certain ads for the publisher’s once-over, now they’re broken down on an ad-by-ad level. If you’ve specified types of ads you might want to block, those ads will appear highlighted in the review center, Stokeley explained. The process of selecting ads to block is now just a click-and-drag one.
Also, ads that are generating the most impressions on a user’s site now show up at the top of the list of ads for review, as are placement-targeted ads that Google thinks are likely to generate the most impressions. According to Stokely, ads that receive no impressions or seem likely to receive no impressions won’t appear in the review center at all. With more desirable ads that do appear, publishers will be able to take a closer look by hovering a cursor over any ad for a wider view.
The new ad review center will roll out over “the next few days,” says the AdSense team — unless you use Internet Explorer 7 or an earlier version. If so, you’ll need to get with the program and install a supported browser.