Tag Archives: Local
Google Places, formerly Google Local, is easily the most powerful free marketing tool available to local businesses. Introduced in March 2004, Google Local displays local business information at the top of many of Google’s organic search results accompanied by a map. As of June 2010, Google Places listings consist of 1, 3 or 7 businesses for most searches. Considering that most localized searches provide millions of organic search results, showing in the top 7 of Google Places can be invaluable to a business.
Introduction and Overview
Why should you be bother about having a Local Listing?
Research by the prestigious BIA/Kelsey Group shows that in the USA (with the UK not far behind) that 97% of all consumers use digital media to shop locally!